Freddy Mendoza

 

Micropayments is a term that is becoming more popular when discussing digital revenue. A micropayment is a small online transaction that is usually less than a dollar. While it's not yet an established trend however, micropayments are beginning to gain popularity, and for good reason. Micropayments are more important than ever for those creating long-term strategies for digital revenue. Let's examine three reasons micropayments are so crucial to the future of digital revenue strategy.

Choices

The method that people choose to engage with online content is growing increasingly diverse. A lot of websites offer digital subscriptions, either monthly or annually. However, this does not provide the micropayments options that are needed.

of all of the users. For instance those who are not an avid user, maybe only interested in reading one article or visiting your site for the first time doesn't consider a subscription to be an appropriate choice. This could lead to not just a loss in revenue but also the loss of a potential user.

However, as of 휴대폰 소액결제 현금화, a site can offer the option to purchase a single article in addition to their subscription options. The site could now speak to the client and inform them, "Here are some options you have to access this material." It's easier than telling them, "Here's what you choose to take or leave it". Micropayments offer the possibility to enhance user experience and expand user choice.

Revenue

Publishers are looking to boost their digital revenues to help offset the decline in print revenue. While traditional digital ad spots provide a fantastic opportunity but it's likely that significant amounts of revenues will disappear due to the growth of ads blockers. It is an extremely risky proposition to assume that all digital revenues is derived from digital ads alone. With 휴대폰 소액결제 현금화, publishers can gain access to more easily reader-funded revenue, previously unrealized. The ideal scenario is for publishers to provide readers a model that is funded by the reader along with their existing ad placement campaigns, getting the best of both worlds.

 

 

Strategy

A solid digital revenue strategy has many elements, or an arsenal of digital tools in the sense that you could call it. If the strategies aren't long-term, publishers will not be in a position to earn digital revenue. Micropayments are an integral part of any publisher's digital strategy. The most important aspect of a successful strategy is not placing all stock on one particular aspect of digital revenues. While they may not all earn equal amounts, a sound strategy can leverage micropayments, subscriptions, digital ads, native ads and more. Whatever mix you decide to use, it's important to follow the strategy.

Micro-payment are a new chance for publishers to provide their customers the best options while also bringing in previously unrealized revenue streams. While $.25 might seem like a lot but a lot of purchases over the course of a few months could generate substantial revenues. Publishers may be able to sell a single article and recoup their print revenues faster.